Finance Online generates more sales leads from your website by guiding consumers through a simple 4-step process to let them know if they qualify for pre-approval.
If all you offer your online consumers when they are looking for financing is a simple form to fill out with a promise to respond to them shortly, then you're not getting anywhere near the number of leads you should be generating. Dealers using Finance Online have seen lead volume for finance-related leads more than triple almost immediately.
Guided Process Encourages Consumer Response
There is usually a high abandonment rate by consumers who click on a “Financing” link in dealer websites once they are presented with a form to fill out. Finance Online changes that by guiding consumers through a simple 4-step process. At each step, the consumer receives an explanation regarding why the information is needed as well as their pre-approval status. The result is significantly more finance leads than ever before. All leads are shared with your CRM system too.
Credit Report and Credit Application
Finance Online uses credit bureau reports, as well as business rules tailored to your dealership’s business practice, to inform consumers of how they may be able to get financing through your dealership. At the end of the process, the consumer has completed the credit application. Think of the time this takes out of the purchase process when the customer comes in for a test drive.
Seamless Customer Experience
Of course, credit pre-approval isn’t the only thing consumers are looking for. They also want to find a vehicle, evaluate their trade-in, and get a quote. Because Finance Online shares information and is fully integrated with BZ Results other Business Online solutions, you provide a seamless online experience to your customers. They don’t have to “start over” or re-enter their information when they move to the next step in their purchase.
